Modern presales for enterprise and high-growth teams

Rob Steele is a modern infrastructure and presales leader who has helped enterprises design and justify investments in AI, cloud, data center, and cybersecurity across multiple vendors and platforms. As VP of Modern Infrastructure at Arctiq and a strategist in the VAR/MSP ecosystem, he has led teams of architects and engineers through ransomware recoveries, hybrid cloud transformations, GPU and AI-ready infrastructure builds, and managed services launches.

Rob’s specialty is turning technical complexity into clear business cases that finance, security, and operations can all say yes to. Modern Presales distills that experience into VERTEX, a framework for presales professionals who want to move beyond “demoing” and become the architects of enterprise decision making.

In many organizations, presales is treated as a reactive resource: pull in an SE when you need a demo, a proof-of-concept, or someone to answer technical questions. That model doesn't scale, and it doesn't do justice to the impact a strong presales function can have on revenue.

Modern Presales takes a different view. Presales should be a strategic partner to sales, with clear ownership of technical win, influence on product, and a measurable impact on revenue. That requires a framework that everyone understands and tools that make it easy to follow.